.YOU MAY not understand it, yet various fonts bring about different feelings. Serif font styles, along with tiny strokes in the end of characters, are actually frequently found in manuals as well as newspapers. They seem credible and also reliable. Sans serif fonts, which are plain, can easily show up present day as well as informal. Visual congruity offers audiences a feeling that they recognize where they stand it helps to construct depend on. When it comes to The Economist, it specifies the tone for our writing.